The benefits that the internet gives aren’t limited to a group of people; and as more people become connected to the internet, many get into the area of internet journalism. This has led to an increase in the spread of fake news in every sector of business and IT academia.
The origin of internet myths can be traced to this freedom that the internet offers. Some of the myths are far from the truth while some are based on the truths that have become corrupted. This is one of the problems owners of SMEs have faced when it comes to SEO research and utilization.
The constant changes in the SEO market poses a problem of misinformation that only experts can overcome.
Some of the SEO superstitions that plague the SEO industry are:
1. Content is Paramount
About 21 years ago, cofounder of Microsoft – Bill Gates said “Content is king” and since then, this has been used by the marketing community and as old as this quote is, it is still used in the SEO community. The former convention is that content is the most important part of the SEO package as seen from Google’s campaign against thin content but the current trend shows that sites with less optimized contents gets low ranking on search engines. This is because even if your site gets a high score on the SERP but isn’t optimized, search engines would have a tough time in getting your postings. This shows that Content isn’t as paramount as we have always assumed them to be; they play the role of ensuring the users/viewers get a clear picture of what you’re passing across but in order to reach a larger audience, the current trend shows that optimization is the key.
2. The main focus of SEO is on Keyword optimization
The previous trend had assumed that keywords were the basis of a successful SEO launch but this hasn’t been a trend to follow because of the improvement in machine learning. Advancement in the field of semantic search and natural language processing has enabled content writers to focus more on their audience thus eliminating the need for indexed keywords. This is opposed to the previous trend that suggested that they use keywords that match their content.
3. Media files do not affect SEO
This is perhaps one of the most used myth that one would find on the internet. As opposed to this, to get a normal SERP score it is important to use an optimized image and video content. How does media files affect SEO? It impacts the user experience: these days, most users expect some image files and videos to be embedded into the content that sites contain. This is because they find it more appealing to assimilate these content and this in turn can help your site’s ranking. Another way media optimization affects your SEO is that they allow you integrate keywords into media tags which further boosts your SEO experience.
4. Meta Description Count
This myth falls under the category of that superstitions that are based on the truth but have become corrupted over time. Meta descriptions used to count in SERP rating but they do not anymore. This trend shows that even though it is not compulsory for content creators to write descriptions, it is not advisable to let Google generate them for you – this is because Google only picks the first line of your content and uses it as the description; this can prove
to be a great problem because the first line doesn’t make a lot of sense for the users. This proves that meta descriptions are important. There is a need to write descriptions that fit the content that your audience need and there are many SEO plugins that aid in the customization of descriptions that generates traffic for your website.
There are other myriad myths that some SMEs and SEO researcher have to know and avoid. Others include:
5. Top level domain site improve rankings
6. Hiring a SEO agency helps get higher ranking fast
7. Social signal isn’t a ranking factor
This is one of the myths that is wrong. Even though the improvements to the rankings might not be visible at first, it usually does help with site traffic if power users on social media share your page.
In conclusion, it is of importance that we keep up with the SEO trends as they keep changing and mutating.
Happy SEO exploration.