In the current business world, video marketing has been at a rampage and is one of the most popular techniques. The increasing usage of this form of marketing is due to the limitations of pictures and matter. By using this marketing, one can assure potential customers about the business’s USP and increase leads. One can easily say video marketing is an effective form of marketing. Today, more businesses are investing in the benefits of video marketing including lead generation. A recent survey validates this line. Of all the queried consumers, 73% said that they would go for a good or service after watching a video of the same while, 96% revealed that videos played an important role in their decision-making. Feasibility to learn and a good SER:
Videos give ‘shopability’ to your subject and improve engagement/conversions without disturbing the buying process. Also, video plays a vital role in Google’s ranking for businesses. By setting up a video listing on your pages, you can increase your SER. Posting videos on YouTube, the 2nd biggest search engine in the world, helps you to get more traffic to your site. This shows that video marketing is one of the best forms of marketing. Video for business helps engage more customers:
Videos are great medium of communication, way more than any other form of content. That’s why this source is the Go-To choice to express your inner voice in the most engaging manner. Today, many owners are creating great quality videos to boost viewer engagement as videos have provided them with a new way to showcase their value. Videos are also effective marketing tools for social media campaigns and SEO. And, they help in mobile commerce. This is a great shift from past trends where, videos were treated merely as great photos/slideshows. In order to improve their businesses, many visionary owners are presently using video marketing in their key marketing agenda. Potential to reach more people:
This medium has become popular on the web in the last few years. According to statistics, of all the internet activity today, a third is spent on watching videos. Moreover, it is estimated that 69% of web traffic will be generated by video from all consumer internet traffic in 2019. Video marketing is the way to go!
As a key player, you need to call up on the trends of marketing if you don’t want to lose out on reaching all those extra viewers. In the last few years, video implementation costs have gone down and there are many options which ensure that video marketing is not as costly an option as you might think it to be. There are abundant tutorials available that can help you make a video. Furthermore, you can get videos within different budgets to improve your lead generation. Video content helps you promote your business in many ways. In simple terms, video marketing has advantages for your business that no other form of marketing can offer.